The Bomb CO.
Project Overview:
The Bomb Co. is a specialty food brand offering premium, handcrafted dipping sauces, cheeses, and dessert bombs. Despite having a visually appealing website, they struggled with low conversion rates and a high bounce rate (65%). Their target audience includes food enthusiasts, gift shoppers, and culinary bloggers, but the site failed to engage visitors effectively.
Client
Role
Time line
Live project
The Challenge
High Bounce Rate: Visitors left the site quickly, indicating poor engagement.
Low Mobile Conversion: 70% of traffic was mobile, but conversions were 3x lower than desktop.
Cluttered Navigation: Users struggled to find key products (e.g., seasonal gift boxes).
Ineffective CTAs: Weak call-to-action buttons and unclear value propositions.
Design Approach
1. User Research & Analytics Audit
Conducted heatmap analysis (via Hotjar) and discovered 40% of mobile users abandoned the checkout process.
Surveyed 150 existing customers to identify pain points (e.g., “Hard to find holiday bundles”).
Analyzed Google Analytics data to prioritize high-traffic, low-conversion pages.
2. Redesign Strategy
Simplified Navigation: Restructured menus to highlight bestsellers, gifts, and seasonal offerings.
Mobile-First Optimization: Redesigned product pages and checkout flow for mobile users.
Visual Storytelling: Added recipe videos and customer-generated content to showcase product use cases.
Stronger CTAs: Introduced urgency-driven buttons (“Shop Limited Stock”) and a sticky cart.
3. A/B Testing
Tested two versions of the homepage: one emphasizing discounts vs. one emphasizing product quality.
Iterated on CTA copy (“Get Your Bundle” vs. “Shop Now”).
The Bomb Co. (Gourmet Dipping Sauces, Cheeses, and Dessert Bombs)
Design Execution
Wireframing & Prototyping: Created Figma prototypes for mobile and desktop layouts.
SEO Alignment: Optimized metadata and added blog content like “10 Party Recipes with The Bomb Co. Sauces.”
Technical Improvements: Reduced page load time by 30% via image compression and lazy loading.
Key Results
📉 40% reduction in bounce rate (65% → 39%).
📱 120% increase in mobile conversions (3x lower than desktop → 1.5x lower).
🎁 Holiday gift bundles became the #1-selling collection post-launch.
⚡ 30% faster page load times improved mobile engagement.
