PadelMate -
SAAS, B2B, B2C, Website, Web App & Mobile App Design
Project Overview: Padel Mates operates as a hybrid B2B-B2C SaaS business, catering to sports clubs (B2B) and players (B2C) through a unified software platform. Their model emphasizes flexibility, scalability, and community-driven growth. Worlds first match-making app for Padel. Padel Mates has a vision of making padel accessible for everyone. With a marketplace for the clubs and a dynamic community the social app has become the go-to app for everyone that wants to play padel, everywhere in the world. The Padel Mates App allows players to find others that can play at their preferred time, location, and level in a simple and intuitive way.
Client
Role
Time line
Live project
Target vs. Actual Outcome
Target: Boost user engagement by 15%.
Actual Outcome: Achieved a remarkable 20% increase in user engagement.
Design Process
Deep User Understanding
User Research:
Conducted extensive user interviews and surveys with players and club managers.
Discovered frustration stemming from a complex app interface and outdated CRM system.
Pain Points:
Identified poor feature discovery, clunky user flows, and an outdated UI as the main issues.
Rapid Prototyping & Iteration
Wireframing & Prototyping
Created wireframes to visualize the structure and layout of the app.
Developed interactive prototypes using Figma for usability testing.
Usability Testing:
Conducted usability tests to gather feedback.
Iterated on designs based on user feedback to enhance usability.
Building a Cohesive Brand Identity
Visual Design:
Designed a modern and vibrant UI that aligns with the brand identity.
Implemented a cohesive set of UI components for consistency across platforms.
Continuous Improvement & Launch
Development & Implementation:
Collaborated closely with developers to bring designs to life.
Ensured smooth implementation of the redesigned interfaces.
Continuous Improvement:
Regularly tested and iterated on the design post-launch.
Used analytics and user feedback to drive ongoing improvements.
