EL & LJUS DESIGN® -
Changing a brand in a traditional industry for the market of the future
The Future is Electric As society becomes electrified, we are constantly adapting and developing to meet the demands of the future. We are a team with a broad base of expertise that leads the development in electrical installation and control systems.” El&Ljus Design.
Client
Role
Time line
Live project
Project Overview
Legacy met innovation as El&Ljus Design confronted a critical challenge: evolve a 30-year heritage into a future-facing identity without losing its soul. Outdated visuals and a stagnant digital presence threatened its pioneer status. The solution fused minimalist Scandinavian roots with bold futurism—crafting a graphic identity that whispered tradition and shouted progress. Paired with an immersive, intuitive website, the rebrand transformed nostalgia into momentum, ensuring El&Ljus didn’t just celebrate history—it reignited it.
Graphic Identity
We started by designing a new logo, developing a completely new color palette and font. The new design refreshes every aspect of the brand identity, while improving the perception of the brand among the target audience and clearly differentiating it from its competitors.
💡At El & Ljusdesign, the electrician of the future is already here – ready to light up your world with smart, innovative and sustainable solutions⚡
Applications
For this company, few brand applications are as significant as the design of workwear and service vehicles. These serve not only as a visual representation but also as powerful advertising pillars in the field. Both the workwear and the vehicles seamlessly integrate the brand identity into daily work.
Website Design
As this brand stands for quality, professionalism and technology, it was crucial that the website highlighted these qualities.
Through a custom, fully responsive design and optimized performance, the platform ensures a smooth user experience, which plays well with the character of the brand.
